Privacy Policy

Effective date: April 18, 2026

1. Data Controller

The data controller is Elena Shvyrkova, registered as a self-employed individual in the Russian Federation under the NPD (Professional Income Tax) regime, INN 025501266814, operating as “TryNova” (“we”). This Privacy Policy explains what data we collect, how we use, store, and protect it when you use the TryNova app and website try-nova.shop.

2. Data We Collect

2.1 Account data

  • Username, email address;
  • Password hash (we never store your raw password);
  • Social auth identifiers (Google ID, Apple ID, phone number via Firebase).

2.2 Profile data

  • Gender, height, body measurements (voluntary); style preferences; profile photo.

2.3 Photos

  • Twin reference photos — up to 5 full-body photos. Retained for reuse.
  • Try-on body photos — automatically deleted immediately after processing.
  • Clothing photos — retained until you delete them or close your account.

2.4 Usage data

  • Anonymised in-app analytics (Firebase Analytics); device info; crash logs (Firebase Crashlytics).

2.5 Payment data

Card data is processed directly by YooKassa. TryNova stores only the subscription identifier and payment status.

3. Purposes of Processing

  • Delivering virtual try-on and digital wardrobe services;
  • Creating and storing your digital twin;
  • Processing payments and managing subscriptions;
  • Account security and fraud prevention.

4. Third-Party Sub-Processors

ServicePurposeCountry
Google Cloud / Vertex AIVirtual try-on (VTO), Firebase AuthUS / EU
fal.aiDigital twin generation (FLUX)US
OpenAI / AnthropicClothing recognition, descriptions, AI stylistUS
YooKassaPayment processingRussia
Amazon S3Media file storageEU

5. Retention Periods

  • Try-on body photos — deleted automatically within 24 hours;
  • Account data — retained until account deletion, then permanently erased within 30 days;
  • Payment history — retained for 5 years as required by tax regulations.

6. Your Rights

You have the right to access, rectification, erasure, and withdrawal of consent. Contact: privacy@trynova.app. We will respond within 30 days.

7. Security

  • All data is transmitted over TLS 1.2+;
  • Media files are stored in encrypted storage (S3 SSE-S3);
  • Passwords are stored as bcrypt/argon2 hashes.

8. Contact

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